Campaign

A campaign refers to an outreach sequence you want to run to a list of leads with certain conditions.

Lead

A lead in the API is the same as the lead in your app. They are the recipient of your email / the person you’re trying to contact. Aka the people you provide value to with the awesome products/services you have to sell to them

Update

Whenever you need to update a campaign or a lead,

Unsubscribe

When someone no longer wants to hear from you, they unsubscribe, aka the no more touchy zone.

Lead Status

STARTED:The lead is scheduled to start and is yet to receive the 1st email in the sequence. COMPLETED:The lead has received all the emails in the campaign. BLOCKED:A lead is blocked when the email sent is bounced or if added in the global block list INPROGRESS: The lead has last received at least one email in the sequence. PAUSED: The lead has been paused. They are still part of campaigns but no further mails will be sent. STOPPED: The lead status has been stopped, ideally meaning a reply has been received.

Variables

campaign_id: You can find the campaign ID in the url of a https://app.smartlead.ai/app/email-campaign/1764810/analytics?edit=true in this case 1764810

client_id: Go to the clients section, click on a client and in the url https://app.smartlead.ai/app/client-views/34998, in this case 34998